Hi, I’m Khoumbaré
a Digital Marketer Content Creator SEO Marketer

Created the full UX/UI concept and branding for ‘Monopflix,’ a slot-machine–style app for Monoprix that rewards users with instant promotions and recipe-based offers. Designed architecture, illustrations, interface, prototypes, animations, and marketing assets to support a playful and engaging shopping experience.

Key Actions

I began by defining the UX architecture using Whimsical and Sneakpeekit to map user flows, screen organization, and the overall logic of the slot-machine mechanic. I then designed the app concept in Adobe XD, creating layouts, buttons, interaction paths, and animations, including effects such as automatic transitions, deceleration timing, sliding transitions, image zoom, scrolling, and the complete slot-machine sequence. I produced simple yet modern illustrations in Illustrator, designed custom vector icons, and built the logo and visual direction for “Monopflix.” I prepared all product images in Photoshop by adjusting framing, color balance, resolution, and compliance settings (RGB, 150dpi, 100%). I also created a marketing banner for the Monoprix website to showcase the app concept and developed multiple prototype effects in XD, such as delayed transitions, automatic animations, hover interactions, multi-page slot sequences, and smooth page-to-page navigation. The final prototype was shared through Adobe XD as required.

Results

• Delivered a fully functional interactive prototype showcasing a slot-machine experience for instant promotions.
• Created a complete UX structure with user flows, screens, and interaction paths.
• Developed a cohesive visual identity, including logo, color palette, and custom illustrations.
• Designed a website banner for Monoprix promoting the app concept.
• Demonstrated multiple UI/UX animation techniques (delay effects, deceleration, automatic transitions, scroll effects, zoom, slot-machine animation).
• Produced a polished, professional concept ready for presentation and further development.

Tools Used

• Adobe Illustrator – vector icons, logo, illustrations
• Adobe Photoshop – image correction, framing, colorimetry, resolution setup
• Adobe XD – design, prototyping, animations, interaction effects
• Whimsical – UX architecture, flows
• Sneakpeekit – layout sketches and wireframe drafting

Led the full digital marketing strategy for Cimsoft’s 2024 Knowledge Transfer Events in Laval and Toronto, including LinkedIn campaigns, targeted LinkedIn Ads, and a 13-email nurture sequence. Produced testimonial videos and promotional assets, helping generate 300+ participants in Laval, 315 in Toronto, with 30% of registrations coming directly from my digital communication efforts.

Key Actions

I developed the entire digital communication strategy by creating a LinkedIn organic campaign, a LinkedIn Ads campaign, and a complete email marketing sequence. To support registrations, I produced testimonial videos from the previous edition, designed promotional visuals highlighting the event themes, and managed two targeted LinkedIn Ads campaigns—one for Laval and one for Toronto. I also built a structured 13-email nurturing sequence sent bi-weekly, including invitations, sponsor highlights, speaker introductions, keynote announcements, and workshop presentations. All assets and workflows were deployed through LinkedIn, LinkedIn Event, Salesforce, and Pardot to ensure precise targeting and performance tracking.

Results

• The digital campaign generated strong engagement and successful registration numbers:
• +250 participants in Laval
• +280 participants in Toronto
• 30% of total registrations came directly from my digital communication strategy
  The testimonial videos and theme-focused visuals reinforced trust and relevance, while the structured email sequence improved conversion and attendee engagement over time. The campaign contributed to one of the most successful editions of the event.

Tools Used

• LinkedIn
• LinkedIn Ads
• LinkedIn Event
• Salesforce
• Pardot
• Adobe Creative Suite : Photoshop, illustrator, Premiere Pro

Co-created a full advertising video for Nike basketball shoes, from concept and storyboard to filming and editing. Managed production at Hoops Factory Paris, coordinated the cast, and edited the final video on Adobe Premiere Pro, achieving over 552 views on YouTube.

Key Actions

We created a full storyboard and creative direction, ensuring the narrative and visuals aligned with Nike’s brand identity. After securing a partnership with Hoops Factory Paris, we gained access to professional basketball courts to film high-quality scenes. We recruited several participants to add realism, movement, and diversity to the footage. Filming was done using a combination of a professional camera, a GoPro, and an iPhone to capture dynamic angles and motion shots.
Post-production was done entirely with Adobe Premiere Pro, including editing, sequencing, sound design, and color correction. The final video was uploaded to YouTube to complete the communication exercise and monitor engagement.

Results

The final advertising video received excellent feedback and reached 552+ views on YouTube.
Most importantly, our project won the competition, ranking first among all student teams—highlighting the quality of our concept, production, organization, and creative execution.
This project demonstrated our ability to successfully manage a complete advertising production process from start to finish, under real-world constraints.

Download the full project PDF here for the storyboard, production plan, and detailed documentation.

Tools Used

• Sony Camera
• GoPro
• IPhone
• Adobe Premiere Pro
• Youtube
• Mackbook Pro